“Antilogy” is defined as “a contradiction in terms or ideas”—but there is nothing contradictory about Jim Moore, or his business Antilogy Design & Screenprinting. In fact, Jim and his staff seem quite agreeable and super chill…our experience with him, and those his clients describe in a cool “About Us” video you can find on www.antilogydesign.com, suggests that his ideas and philosophy are right in line with ours!
Jim, who grew up in the woods of Vermont where there were no skateboard shops or t-shirts with skater-brand logos, started printing with pizza box-stencils and spray paint. As a teenager, he moved to New Paltz, walked into a screenprinting shop, and asked if he could intern. After college, he briefly moved to California and worked there printing skateboards. But he didn’t like California, preferred the Hudson Valley (don’t we all!), and returned to work in a “biker dude’s” shop in Kingston. Jim was bringing in customers of his own and soon realized he could build a business of his own too.
Okay, there is one contradiction about Jim—he’s a perfectionist and a self-described control freak, yet he realized that he needed to bring some help into his growing business. He now has a handful of employees, but he wants to keep things small so that he still has a hand in every order. Jim appreciates small businesses and handmade things, and enjoys talking to the people who make them, and he wants to keep offering that personal touch to his own customers.